Lilia Coburn, Vice President of Product Image

Lilia Coburn

Vice President of Product

Lilia brings product and engineering leadership experience from early-stage startups to top Fortune 500 companies. Lilia joins Nurx from Fuzzy Pet Health, a telehealth D2C veterinary platform where Lilia was the Chief Product Officer and oversaw product and engineering. Prior to Fuzzy Pet Health Lilia led the consumer experience product team at 23andMe, Inc. She was President of MedHelp Intl., an online and mobile health community and Merck subsidiary, where she drove the vision to bring forth a condition management platform combining behavioral science with data science to affect healthy habits in diabetes patients. Lilia serves on the board of directors of Vascular Cures, a non-profit focused on vascular health. For 20 years she has led product and engineering teams in the development and commercialization of consumer web and mobile products in Silicon Valley, including brands Scribd, Verizon, hi5, and ranging from streaming video, to social networks, to ecommerce. Lilia’s personal mission is to combine her background in high-tech, her expertise in user experience and consumer engagement, with her passion for health and behavioral design, to spur innovative and effective preventive healthcare solutions. She holds a B.S. in Electrical Engineering from the University of Miami, and MBA from the UC Berkeley Haas School of Business.



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